Jumat, 30 Januari 2015

[R568.Ebook] Ebook Free Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics), by Caples, Hahn

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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics), by Caples, Hahn

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

  • Sales Rank: #126700 in Books
  • Brand: Caples, John/ Hahn, Fred E.
  • Published on: 1998-06-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .65" w x 6.06" l, 1.08 pounds
  • Binding: Paperback
  • 278 pages

Most helpful customer reviews

75 of 76 people found the following review helpful.
Doesn't get any better than this.
By A Customer
It is so good because Caples was in the mail order advertising business for forty-something years, and that's one of the few kinds of advertising that gets real feedback. Ads can be tested and the results can be compared. So Caples gives you FACTS rather than opinions about what works in advertising.
The book is very informative and also very interesting because Caples will show you two examples of ads he ran as a split-run and says "one sold three times more than the other; can you guess which one?" Then he'll tell you, and tell you WHY.
Not only that, but the book is extremely readable. I'm the author of Self-Help Stuff That Works, and I'm an expert on putting the most useful information into a readable form, and this book is as good as it gets. As David Ogilvy says in the introduction, "This is, without a doubt, the most USEFUL book about advertising that I have ever read." No more endorsement than that is needed!

47 of 48 people found the following review helpful.
Excellent - Best book on advertising and copywriting ever!
By MAT
I have read this book twice cover to cover and refer to it almost everyday. If I could have given this book 6 stars I would have done it without reservation.
I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when he is finished you will know it cold! Personally that would have been enough to sell me on the book, but he doesn't stop there. He talks about scientific advertising to make sure you are writing ads that sell and not waste money. In addition, he talks through how to write the first paragraph and how to structure the copy. Finally, he spends time to talking about how to improve the selling power of copy.
Since I have read this book my ability to write copy has reached a whole new level. If you are in this field or responsible for writing copy I would advise you that this is a book you MUST own.

50 of 53 people found the following review helpful.
If You Want 5 Star Content, This Book is The One!
By Dr. Michael Temple
There's a reason why David Olgilvy calls this the most useful advertsing book he's ever read! I hold a Ph.D in Sales/Marketing and they simply DO NOT teach this money producing stuff enough at our colleges and universities! Instead, most of them opt for creative mush that's clever and makes for good awards and 5 minute speeches....but doesn't sell anything! If you want simple, brass tacks, powerful advertising advice, this book will be the most delapidated marketing resource in your library!
Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!

See all 101 customer reviews...

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[K931.Ebook] PDF Ebook Foragers, Farmers, and Fossil Fuels: How Human Values Evolve, by Ian Morris

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Foragers, Farmers, and Fossil Fuels: How Human Values Evolve, by Ian Morris

Most people in the world today think democracy and gender equality are good, and that violence and wealth inequality are bad. But most people who lived during the 10,000 years before the nineteenth century thought just the opposite. Drawing on archaeology, anthropology, biology, and history, Ian Morris, author of the best-selling Why the West Rules--for Now, explains why. The result is a compelling new argument about the evolution of human values, one that has far-reaching implications for how we understand the past--and for what might happen next.

Fundamental long-term changes in values, Morris argues, are driven by the most basic force of all: energy. Humans have found three main ways to get the energy they need--from foraging, farming, and fossil fuels. Each energy source sets strict limits on what kinds of societies can succeed, and each kind of society rewards specific values. In tiny forager bands, people who value equality but are ready to settle problems violently do better than those who aren't; in large farming societies, people who value hierarchy and are less willing to use violence do best; and in huge fossil-fuel societies, the pendulum has swung back toward equality but even further away from violence.

But if our fossil-fuel world favors democratic, open societies, the ongoing revolution in energy capture means that our most cherished values are very likely to turn out--at some point fairly soon--not to be useful any more.

Originating as the Tanner Lectures delivered at Princeton University, the book includes challenging responses by novelist Margaret Atwood, philosopher Christine Korsgaard, classicist Richard Seaford, and historian of China Jonathan Spence.

  • Sales Rank: #174379 in Books
  • Published on: 2015-03-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x 1.20" w x 5.80" l, .0 pounds
  • Binding: Paperback
  • 400 pages

Review
"I may disagree with some ideas in [Foragers, Farmers, and Fossil Fuels], but I have thoroughly enjoyed reading this excellent and thought-provoking book. More important, by putting forth a bold, clearly formulated hypothesis, Ian Morris has done a great service to the budding field of scientific history."--Peter Turchin, Science

"A provocative explanation for the evolution and divergence of ethical values. . . . In the hands of this talented writer and thinker, [the] material becomes an engaging intellectual adventure."--Kirkus

"[A] very good and enjoyable read."--Enlightened Economist

"Stimulating."--Russell Warfield, Resurgence & Ecologist

From the Back Cover

"Ian Morris has thrown another curveball for social science. In this disarmingly readable book, which takes us from prehistory to the present, he offers a new theory of human culture, linking it firmly to economic fundamentals and how humans obtained their energy and resources from nature. This is bold, erudite, and provocative."--Daron Acemoglu, coauthor of How Nations Fail: The Origins of Power, Prosperity, and Poverty

"Ian Morris has emerged in recent years as one of the great big thinkers in history, archaeology, and anthropology, writing books that set people talking and thinking. I found delightful things in every chapter of Foragers, Farmers, and Fossil Fuels, interesting enough that I found myself sharing them with family over dinner. The breadth of reading and the command of the subject are just dazzling. His major argument--that value systems adapt themselves to ambient energy structures, in the same way that an organism adapts to its niche--is fascinating."--Daniel Lord Smail, author of On Deep History and the Brain

"This is an important and stylistically excellent book written from a sophisticated materialist perspective. It is eminently readable, lively, and with clearly stated arguments explored in a systematic fashion. In a sense, it follows up on Jared Diamond's work on agricultural origins, and it parallels Steven Pinker's book on warfare in depicting a world that is culturally evolving in a certain direction. Foragers, Farmers, and Fossil Fuels should have a serious impact."--Chris Boehm, author of Moral Origins: The Evolution of Altruism, Virtue, and Shame

About the Author
Ian Morris is the Willard Professor of Classics and a fellow of the Stanford Archaeology Center at Stanford University. He has directed excavations in Italy and Greece and has published thirteen previous books, including Why the West Rules--for Now (Farrar, Straus and Giroux), The Measure of Civilization (Princeton), and War! What Is It Good For? (FSG). He lives in Boulder Creek, California.

Most helpful customer reviews

24 of 25 people found the following review helpful.
An oddly structured book
By Roger
This is a very strange book. It is better described as a poorly communicated thesis, a set of responses by others to the thesis, and then a response where the author finally gets his points out.

In brief, Morris suggests that core human values are evolutionary adaptations, but that these values are somewhat flexible and culturally adaptive. He then divides human history into three realms or phase transitions defined primarily by our rate of energy capture -- foragers, farmers and fossil fuel societies. Then he goes into three specific values which differe dramatically between the phase transitions -- propensity to use violence, egalitarianism and gender equality.

In the first set of chapters he lays out his facts. To those familiar with evolutionary psychology it will seem pretty obvious.

Then a series of people, obviously not familiar with evolutionary psychology or cultural evolution theory tear into Morris' ideas. In general they miss the point by a mile. It is like hearing creationists argue with an evolutionary biologist.

Then, in chapter 10, the book gets good. Morris finally lays out exactly what his thesis is clearly and explicitly.

Here are my thoughts:
1). I am not sure why he focuses on these three values. Are these the only ones which differed dramatically? Are these the only ones he is interested in? Or are they the only ones that support his thesis?
2). On violence it seems he conflate in tribe/ state and between tribe/ state violence. I think these are separate phenomena which require separate analysis.
3). On egalitarianism, he similarly conflates material equality with hierarchical or political dominance. Again, I am not sure why.
4) Morris suggests that each age gets the values it needs. It seems to me that a better explanation is that humans value dominance for themselves and that based upon the social context they are forced to settle for equilibriums. Foragers would love to all be alphas. However, in a world of effective weapons and easy exit where nobody wants to be a beta, the equilibrium point for effective social groups is egalitarianism.

Similarly, each gender would love to be dominant of its counterpart. In Farming societies, men were able to attain the upper hand, and women were forced to submit to thrive. In forager societies this is less true, and modern societies with high energy capture and high standards of living and state security nets and appliances which free women from housework, this is simply no longer true.

The same applies to violence. We may be fine with violence when it serves our needs. Problem is that this creates a struggle and zero sum dynamic. The equilibrium point in forager societies is to maintain peace within the tribe but to fracture and splinter with uncontrollable violence between tribes. In farmers, without exit freedom, tied to the land with some specializing in violence, the natural equilibrium is hierarchy, with the elite caring for their human livestock. In modern liberal states, the optimal equilibrium is networks of voluntary trade and egalitarian rights which shrivel up in environments of violence.

I would agree with Morris that our values are contextually adaptive. I do think that we greatly rationalize and tailor them to conditions. Those in hierarchies rationalize their position, those in violence rationalize and tailor and so on.

24 of 27 people found the following review helpful.
Energy Is Destiny
By Serge J. Van Steenkiste
Ian Morris convincingly demonstrates that the sources of energy available to a given society determine what types of values can thrive in that society. Mr. Morris segments the last twenty thousand years in three broadly successive systems of human values on a worldwide basis: Foraging values, farming values, and fossil-fuel values. The author acknowledges that his approach to human history for that period is reductionist, strongly materialist, mostly universalist, functionalist, and explicitly evolutionist.

Mr. Morris makes his case by starting with two assumptions based on what human biology has shown for the ten to fifteen thousand years since farming began:

1. Nearly all humans care deeply about some core values such as fairness, justice, love, hate, respect, loyalty, preventing harm, and a sense that some things are sacred.
2. These core values are biologically evolved adaptations.

These two assumptions lead the author to make two claims:

1. The last twenty thousand years can be subdivided into three broad stages during which humans have shown how they have interpreted these biologically evolved core values. These three stages mostly correlate with the three major methods, i.e. foraging, farming, and fossil fuels, that humans have perfected for capturing energy from their environment.
2. Changes in energy capture cause changes in human values.

Foragers have low tolerance for political and wealth inequality. However, they display a “middling” acceptance of gender inequality and violence.

Farmers consider political, wealth, and gender inequality a good thing. Nonetheless, they tend to be less tolerant of violence than foragers.

Fossil-fuel users have a negative perception of political and gender inequality. Furthermore, they have even less tolerance of violence than farmers. In contrast, fossil-fuel users adopt a “middling” acceptance of wealth inequality. Mr. Morris is here at his weakest when one reviews the lamentable catalog of human horrors since the 18th century saw the emergence of the Industrial Revolution in the United Kingdom.

These two above-mentioned claims raise two implications:

1. Fossil-fuel values are the right interpretations of our biologically evolved core values because we live in a fossil-fuel world. For this reason, forager and farming values are wrong until what the author calls Industria also passes into history.
2. The interpretations of our biologically evolved core values will evolve faster than ever before across the 21st century. Why? Energy capture is changing faster than ever before.

To his credit, Mr. Morris systematically addresses the diverse arguments made against his reductionist, strongly materialist, mostly universalist, functionalist, and explicitly evolutionist approach to human history. One cannot escape from the overall impression that many of these critiques get into the weeds while losing track of the big picture.

In summary, the author invites his readers to consider how important energy capture has been in modeling human values for the last twenty thousand years.

5 of 5 people found the following review helpful.
Illuminating Argument On the Origin of Value Systems
By Anne Mills
This is broad brush history of the most interested kind, examining how human value systems arose, and what caused them to change. To survey so wide a scope in such a limited space (this is not a long book) of course risks over-simplification and over-schematization. But Morris is aware of these risks, and presents a compelling argument despite them.

The first part of the book presents Morris's central case: that a human value system reflect the constraints on the society that possesses that value system. Specifically, he focusses on "energy capture" -- how many kilocalories a day the average person in a society can command. Initially, when humans were hunter/gatherers, this was very low, creating small populations that needed large ranges to feed themselves. Such cultures tend to be egalitarian and quite violent. As people gradually domesticated plants and animals, the amount of energy that an individual could command jumped, and the evolution into agrarian societies produced a shift in values, to a more hierarchical and less violent structure. Finally, when people gained control over fossil fuels, the amount of energy each member of society could command surged again. The value structure changed rapidly, to a more egalitarian and even less violent model.

In the second part of the book, various commentators give their opinions of Morris's arguments. I was disappointed in this section: many of the arguments seemed to slide by Morris's own case, without much contact. For example, one commentator proposes a "real" value system towards which people strive, without explicitly rejecting Morris's argument that value systems arise from economic and cultural conditions. Things improve in the final section, in which Morris restates his case, rather more explicitly.

This is an odd format, and a short book (particularly given the scope of the subject) but I found it fascinating. On the strength of that, I am now going to read one of Morris's other books, to see if it is as good.

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Selasa, 13 Januari 2015

[L442.Ebook] Get Free Ebook MARS AND THE LOST PLANET MAN, by Lou Baldin

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MARS AND THE LOST PLANET MAN, by Lou Baldin

Our solar system seems relatively peaceful from our perch here on Earth, however, that is far from reality. The star at the center of our existence has witnessed battles over planets and moons since the early stirrings of life on most of the planets in the system, countless millions of years in the past.

  • Sales Rank: #978628 in Books
  • Published on: 2016-06-11
  • Released on: 2016-06-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .54" w x 6.00" l, .72 pounds
  • Binding: Paperback
  • 216 pages

Most helpful customer reviews

16 of 16 people found the following review helpful.
Fantastic
By Outtathisworld
Completely amazing. Some of the history of the solar system that I thought I would never know while on Earth, bared out on the pages of this book. Thank you for your work Lou, the information in this book is the most precious and necessary for those wishing to know more about who they are and how they can become who they want to be, and where they want to go.

14 of 14 people found the following review helpful.
Great book and to open ones eyes and see in ...
By Nicholas Grachanin
Well the gloves finally come off for the world to see and have to deal with about how it really is in the universe. We have been fed a pablum of religion and science for centuries and apparently it is time for people to put ALL of that aside and get a real view of our history and where we are now. Lou, unlike most UFO-olisgists, has a very unique point of view as he simply put is not from these parts and has first hand knowledge of what he writes about. Most people will either have to dismiss this fact or accept what he is showing everyone as there is simply no in between ground. Great book and to open ones eyes and see in many ways, "as above, so below".

19 of 20 people found the following review helpful.
This is his best work yet it finally sheds light on the big ...
By Mulder
I have followed Lou's work (as the poster Azrael) for years his drips have never contradicted each other and struck a chord that just made sense. This is his best work yet it finally sheds light on the big picture Lou has hinted at for years I have a lifetime of experiences both my own and what paranormal encounters those close to me have told me about and this (and the previous book year of the dragon) finally puts them into perspective, some of the events are perfectly explained in this book when they were too bizarre to previously have made sense.

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ANALOG MOS INTEGRATED CIRCUITS FOR SIGNAL PROCESSING, by GREGORIAN

  • Published on: 2011
  • Original language: English
  • Binding: Paperback

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Kamis, 08 Januari 2015

[Z732.Ebook] Ebook Download Lonely Voice (Papermacs), by Frank O'Connor

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Lonely Voice (Papermacs), by Frank O'Connor

  • Format: Import
  • Original language: English
  • Binding: Paperback
  • 224 pages

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9 of 10 people found the following review helpful.
A classic, and a wicked fun read
By K. Bunker
Since this little volume first appeared in 1963, there probably hasn't been a single book written on the topic of the short story that doesn't make some mention of it.

O'Connor was a noted short story writer in his own right as well as an essayist and literary critic. His central premise in this book, that short stories tend to arise out of "submerged populations" (i.e., minority groups, immigrants, etc.) may not have gained wide acceptance in academic circles, but that doesn't diminish the interest or the charm of this book in the least. It's a thoroughly fascinating examination of the short story as an art form, and a rollicking fun read to boot.

Much of the "fun" part comes from O'Connor's unabashed and delightfully expressed opinions. Here he is on one of Ernest Hemingway's short story classics:
"In 'The Short Happy Life of Francis Macomber' Francis runs away from a lion, which is what most sensible men would do if faced by a lion, and his wife promptly cuckolds him with the English manager of their big-game hunting expedition. As we all know, good wives admire nothing in a husband except his capacity to deal with lions, so we can sympathize with the poor woman in her trouble. [...] To say that the psychology of this story is childish would be to waste good words. [...] Clearly, it is the working out of a personal problem that for the vast majority of men and women has no validity whatever."

This may not represent the consensus opinion on Hemingway's story, but what fun it is to see someone stand up to the old pugilist and tweak his nose!

This is not to say that all of O'Connor's comments are snarky; he freely calls other Hemingway stories works of genius. And he bubbles over with enthusiasm when discussing many, many other authors as well. For example, regarding two Chekhov stories, "The Dependents" and "Misery," he says:
"Never in the history of literature has human loneliness been described with such passion as in these two stories."

Speaking of passion, it's clear that O'Connor has a tremendous and joyful love for the short story. Read this book for the pleasure of hearing a true artist practicing his art as he speaks about his chosen art form.

4 of 4 people found the following review helpful.
It is literary theory at its best, intelligent
By VFP
This is a classic study of the short story. It is literary theory at its best, intelligent, insightful and yet readable. This is not a book on how to write short stories rather it is a exploration and study of the genre.

1 of 1 people found the following review helpful.
Five Stars
By Bill Hughes
Highly recommended for all lovers of the short story. O'Connor was a gift from Ireland.

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Selasa, 06 Januari 2015

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Who Censored Roger Rabbit?, by Gary K Wolf

“Who’d want to kill a dumb cartoon bunny?” That’s what Eddie Valiant wants to know. He’s the toughest private eye in Los Angeles, and he’ll handle anything – if you’re human. If you’re a Toon, that’s another story. Eddie doesn’t like Toons – those cartoon characters who live side-by-side with humans. Not the way they look, and especially not the way they talk: word-filled balloons come out of their mouths and then disintegrate, leaving dust all over his rug. Eddie will work for a Toon if his cash supply is low enough. So he reluctantly agrees when Roger Rabbit, a Toon who plays straight man (or should that be straight rabbit) in the Baby Herman cartoon series, asks him to find out who’s been trying – unsuccessfully – to buy his contract from the DeGreasy Brothers syndicate. Then Rocco DeGreasy is murdered – and Roger is the prime suspect! The rabbit is also, as Eddie soon discovers, very, very dead. Who censored Roger Rabbit? And who shot Rocco DeGreasy? Was it Roger, or was it Rocco’s hot-cha-cha girlfriend, Jessica Rabbit? Why had Jessica – a pretty steamy number for a Toon – ever married a dopey bunny in the first place? And why does everybody want Roger’s battered old teakettle? As Eddie combs L.A. from the executive suites of the DeGreasy Brothers to Sid Sleaze’s porno comic studio, he uncovers art thefts, blackmail plots….and the cagiest killer he’s ever faced. In Who Censored Roger Rabbit?, author Gary K. Wolf has created a wonderfully skewed – and totally believable – world compounded of equal parts Raymond Chandler, Lewis Carroll, and Walt Disney. This riotously surreal spoof of the hard-boiled detective novel is packed with action and laughs. From first page to last, Who Censored Roger Rabbit? is shear delight. Celebrated author Gary K. Wolf’s cult classic and highly praised novel Who Censored Roger Rabbit? is the basis for the blockbuster Walt Disney/Steven Spielberg Academy Award winning film Who Framed Roger Rabbit. This version includes an author’s sketch of Roger Rabbit PLUS autographs of Gary K. Wolf AND Roger Rabbit himself! The detective on the cover is portrayed by Mr. Wolf.

  • Sales Rank: #516893 in Books
  • Published on: 2015-05-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .54" w x 5.50" l, .62 pounds
  • Binding: Paperback
  • 238 pages

Review
This antic mystery, in a tradition -- and on a terrain -- familiar to fans of Raymond Chandler and Ross Macdonald, amuses as it intrigues.
                        The New York Times
 
An impressively sustained, original mix of fairy tale and burlesque ... Wacky!
                        Publishers Weekly
 
A decidedly different and thoroughly enjoyable piece of fiction.  Highly recommended.
                        Roanoke Times and World News

It's fun.  And crazy. And it works.  Gary K. Wolf has created a fast-moving send up of the classic trench coat thriller, turned the world 90 degrees to left and then stirred in the barnyard beasties of the comic pages.  The action stays frantic.  Wolf creates a world wacky and real enough to keep you turning the page.
                        Long Beach Independent Press Telegram
 
The style is a well-oiled version of Raymond Chandler, and characters are about what one would expect if Daffy Duck were to become the producer of "Wild Kingdom".  Hilarious.
                        Kansas City Star
 

The ultimate tongue-in-cheek burlesque of the typical hard-boiled private eye thriller.  Who Censored Roger Rabbit? stands with the true detective epics of the '30s and '40s.
                        Jacksonville Times Union
 
A wild, wacky and highly original story which never has a dull moment.
                        Chattanooga News-Free Press

Wolf's writing is genuinely funny.  His characters wander around in a Chandleresque Disneyland of comic violence that is surreal without being unrealistic.  He also trots out every cliché imaginable in the detective/mystery genre, and milks them for every laugh, or groan, that he can get.
                        Bestsellers

About the Author
It was watching Saturday morning cartoons "for research purposes" that inspired Wolf's idea for Roger Rabbit.

"It was during the commercials," says Wolf. "I saw Tony the Tiger and the Trix Rabbit, and Cap'n Crunch, cartoon characters, talking to real people. And nobody seemed to think that was odd. I thought, 'What a great idea for a novel. A place where Toons lived side by side with humans.' I wove that into a mystery, and bingo, I had my book."

His innovative concept was the basis for the novel Who Censored Roger Rabbit? Wolf found his idea hard to sell -- this time to publishers. Even with three well reviewed science fiction novels to his credit, it took Wolf two years and 110 rejections to find a publisher for his unusual book. "Publishers told me it was too esoteric. Too weird. Nobody would understand it," Wolf explains. Finally, a small publisher took a chance and brought it out. Soon after, Walt Disney Pictures came calling. Disney and Steven Spielberg teamed up to make Who Framed Roger Rabbit. The film became the most critically acclaimed and highest-grossing film of 1988, bringing in more than $750 million at the box office as well as four Academy Awards.
 
Wolf has written ten novels. 
 
He currently lives in Boston.

Most helpful customer reviews

15 of 16 people found the following review helpful.
Darker than the film
By Marshall Lord
This is the cult classic which inspired the film "Who framed Roger Rabbit" but the original book is much darker and more adult in tone than the film - and in spite of the fact that half the characters are "toons," much less cartoonish.

This is set in an alternative Hollywood in which cartoon characters or "toons" are real. Unlike the film however, they are neither industructible nor immortal. In the book, a toon can generate a temporary "doppelganger" duplicate of himself or herself, and these expendable copies are used as stunt doubles for all the dangerous or lethal work in films. A toon in this book who is hit by a bullet will die just as easily as a human.

The narrator and central character is P.I. Eddie Valiant - Bob Hoskin's character in the film. Other characters who were translated recognisably to the film from the book include cartoon comedy star Roger Rabbit, his humanoid toon wife Jessica Rabbit, and toon star Baby Herman.

As in the film, Eddie Valiant is hired by Roger Rabbit for a number of reasons including marital problems - in the book his beautiful wife Jessica has left him for his agent, Rocco DeGreasy. Roger wants her back, and believes Rocco has put pressure on her to leave him. At first he seems to be talking nonsense.

But a few chapters into the book, both Roger and Rocco are murdered. The police - human and toon divisions - think Roger killed his agent and Jessica murdered him in revenge. Shortly before he died Roger Rabbit created a doppelganger; this double persuades Eddie Valiant to look for evidence that both Jessica and his late self were innocent of the murders.

Eddie sets out to clear Roger and Jessica - with zany results.

A clever black comedy - well worth a read. The film was technically brilliant, but this original is a much cleverer story.

7 of 7 people found the following review helpful.
I want a Roger reboot
By Lee
I was pleasantly surprised to find this book for my Kindle as I've been curious to read it since I learned of its existence, but while I enjoyed it, I can see why it has remained out of print even though it inspired a well-known movie - it's not for the same audience as the movie. The audience for the movie were probably similar to the Pixar crowd nowadays - in search of enough movement and colour to keep very young kids interested yet also requiring enough subtlety and sophistication to engage the parents. But it's hard to say who Gary Wolf was writing for - fans of hard boiled crime fiction who also have the ability to completely suspend their disbelief? I say "completely" because even when you accept a world where comic strip characters are real, talk in speech balloons, and are photographed to create comics, it does not really prepare you for the plot device used to resolve the mystery - it's one of those endings that leaves you feeling the story did not play by its own rules. It's possible the unlikely plot twists and strained metaphors ("I sank a well into my bottom drawer, and struck more bourbon") are deliberately over the top for the sake of humour, but whether the joke holds up for the length of a short novel depends on your taste.

Even so, I give it a high rating because I did enjoy its uncompromisingly darker tone. No "dip" is required to dispatch toons; they get shot dead and bleed. In this version of the story Jessica Rabbit really is "bad", not just "drawn that way" and unlike in the movie there is no need to mess around with freeze frame to see her without her underwear. While Roger himself has some of the same overly helpful, goofy nature that was a big part of his personality in the movie, he also manages to solve elements of the case on his own, makes allusions to Socrates, solves chess problems and like all the other characters in the book, seems to be hiding something.

I've read about on-again, off-again plans for a sequel to the movie, and given the current trend towards going back to the roots of a series and creating reboots and re imaginings rather than straight sequels, it would be very interesting to see someone forget trying to compete with the latest Disney/Pixar masterpiece and create a mature audience Roger Rabbit that stayed closer to the book, maybe with a better ending but still aiming for a niche market of adults who grew up with Roger and are ready for a darker, more complex story.

One can dream.

13 of 18 people found the following review helpful.
A rare case where the film was better
By Michael Scott
Caveat emptor: aside from the story setting -- a world in which humans and Toons coexist in the real world -- and a handful of character names, this book has pretty much nothing to do with the film WHO FRAMED ROGER RABBIT?

The book is not particularly well-written. It's not awful, but it's just not very good. The majority of it goes like this: our detective narrator, Eddie Valiant, gets Character 1's side of the story. He then goes to Character 2 and repeats this story to them. Character 2 balks and tells him a different version of the story. Valiant returns to Character 1, reviews the story as Character 1 told it and then tells Character 1 what Character 2 had to say about all this and this happens over and over again, getting pretty tedious after a while. Wolf/Valiant never skip past with a "I told him the information I got from the girl," it's always reiterated in complete detail. The book could probably be cut by half just by removing overly redundant detail, but then I guess we wouldn't get all the descriptions of what the Toons' word bubbles look like. (In this version, the Toons are comic strip Toons, not movie Toons.)

Valiant is a pushover -- he'll believe whatever anyone says to him until someone else contradicts it, and then he'll believe THEM at face value until further notice. This would be funny if it were being played that way, with Valiant being a too-nice poseur of a P.I., but the book seems to think it's presenting him as being appropriately hardnosed. Several times it's noted that he is a former Marine and he's constantly drinking some kind of alcoholic beverage -- in a world where Toons are living breathing creatures, it's a little sad that the author seems to have spent the bulk of his creative efforts in coming up with a new metaphor to describe Valiant taking a drink every time he does so.

There's an attempt to make humans vs. Toons some kind of racial allegory. Their police forces are segregated, with humans handling human cases and Toons handling Toons exclusively, and there's a brief and pointless scene where Eddie's weekly poker game bails on him when Roger shows up ("That was the deal: no women and no Toons"). But this is never really explored, or much utilized, it's just kind of a superficial gloss over the proceedings. Eddie is clearly different because he doesn't mind Toons as much, but the book never goes into why, just occasionally pats him on the head for being such a good guy on the inside.

The plot is kind of all over the place and contains no fewer than three flagrant deus ex machinas in the third act. The formatting was decent in the Kindle edition but there were some OCR errors and a new character's dialogue does not always start a new paragraph. The characters don't have distinct voices and it can be momentarily confusing, and when this happens repeatedly over the course of the entire book, it becomes a little aggravating.

I give it one star for being readable, another star for a great concept, and a third star for inspiring a film that did a much better job of leveraging the concept and its opportunities. It's $2, so it's not a big financial loss if you get curious and pick it up, but you could probably find better things to do with your time.

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